Hi [Name], this is [Your Name] calling from SWC Events.
I’m calling to briefly share details about our upcoming SWC Event in Nairobi and see if it might be relevant for you. Do you have about 2 minutes?
(If yes, continue. If no, ask for a better time.)
Great, thank you.
The SWC Event is a 2‑day business event bringing together SMEs, business leaders, investors, and partners to focus on practical growth, competitiveness, and sustainability.
3. Dates & Format (20 seconds)
The event takes place in Nairobi.
For Kenyan delegates, the main conference runs on 27th and 28th January 2026, while international delegates participate from 26th to 30th January through additional sessions and engagements.
4. What Attendees Gain (30 seconds)
Participants attend practical masterclasses, connect with decision‑makers, and engage in high‑value networking.
The focus is very practical — not theory — on how businesses can scale, collaborate, access markets, and build sustainable competitive advantage.
5. Who It’s For (20 seconds)
It’s ideal for business owners, senior managers, SMEs, service providers, and organizations looking to grow, form partnerships, or position themselves strategically in the market.
6. Urgency / Availability (15–20 seconds)
Just to note, early bird tickets are already sold out, and spaces are limited, especially for sponsors and exhibitors.
7. Close / CTA (20 seconds)
I’d be happy to share the full details and registration link with you.
Would you like me to send you the link, or would you prefer to discuss attendance options first?
8. Optional Short Close (if they sound hesitant)
No problem at all — I’ll send the details so you can review at your convenience, and we can take it from there.